Share this Job

Title:  Sr. Marketing Specialist

Location: 

Schofield, WI, US, 54476

Company:  Accurex
Date:  Sep 21, 2019

Build your Future with Us!

 

 

Interested in working with one of the markets leading manufacturers? The Greenheck Group is a leading growth-focused, environmentally conscious, commercial HVAC manufacturer. Join our team which proudly designs and manufactures the most comprehensive line of ventilation products in the industry. The Greenheck Group is a dynamic multi- branded international organization. Our equipment is used worldwide in commercial, institutional, and industrial facilities, ranging from comfort ventilation to manufacturing processes. Our efficient products improve comfort, safety, and health of lives across the planet. Since 1947, we are deeply committed to helping you “Build Your Future,” through professional growth, challenging leadership roles, and exciting opportunities around the world. 

Accurex specializes in energy-efficient kitchen ventilation systems – for restaurants and other foodservice establishments. Our kitchen ventilation products provide a complete system solution that results in an efficient, balanced building for customers and employees. At Accurex we are committed to driving innovation and providing the best value for our customers with superior product quality and customer service.

We are looking for a Sr. Marketing Specialist to join our team. The Sr. Marketing Specialist will assist in driving strategic planning and execution as well as drive innovation throughout our efforts. As a Sr. Marketing Specialist you will be responsible for developing and executing strategies that align with the Accurex brand, engage customers and support the growth and expansion of Accurex products and services. A successful candidate for this position will have strong attention to detail, be passionate in their field, have exceptional communication skills, be motivated, self-driven, imaginative, and authentic.

Principal Duties & Responsibilities:

  • Collaborate with the Marketing Manager in development of long-term brand and market planning initiatives.
  • Work collaboratively with product managers to develop, refine and implement fully integrated marketing plans.
  • Develop effective marketing, customer and brand strategies to profitably grow targeted segments and lead to Accurex being the supplier of choice.
  • Collaborate with Sales to develop, manage and measure effective sales and marketing programs, employee/customer training, collateral, tradeshows, etc.
  • Understand and assess market changes and competitive positioning.
  • Leverage CRM and other digital information to automate, measure and deploy marketing initiatives.
  • Ensure that all sales and marketing initiatives are integrated and leverage digital technology as it makes sense for the customer – website, social media and customer relationship platforms.
  • Leverage analytics reporting to deliver insight to management and drive business responses.
  • Manage external creative agency relationships and budgets.
  • Develop and manage plans around digital efforts including social, website development, optimization plans, search rankings, online reviews, video and internal/external tools.
  • Actively network within and outside of the industry to identify and introduce new technologies and ideas.
  • Manage media and industry partner relationships.
  • Build strong and collaborative relationships with internal customers
  • Develop and manage content strategies and plans
  • Proofread and manage revisions to marketing materials ensuring consistency across tactics and uphold brand standards.
  • Collaborate with Sales, Product and Engineering teams to produce best-in-class assets.
  • Manage communication with Sales team on available assets and needs.
  • Evaluate marketing communications programs and coordinate market research.
  • Oversee preparations for the Accurex tradeshows and national sales meetings.
  • Maintain familiarity with both Accurex and the competitor’s products and marketing strategies.
  • Meet established deadlines for assigned projects and proactively inform stakeholders of project status and updates.
  • Manage the tactical execution of the marketing plan, including the development of project timelines and budget tracking
  • Manage sales team assets and tools to ensure up to date information is readily available.

Qualifications: 

  • Minimum +5 years of progressively more responsible work experience required.
  • Bachelor’s degree in business, marketing, or a related field, or equivalent experience
  • 5+ years’ experience in marketing including social, digital and tradeshows
  • Experience working collaboratively in a B2B environment
  • Strong project manager with ability to work under deadlines
  • Collaborator with external resources such as agencies, freelancers and remote co-workers
  • Experience with marketing media areas including digital, social and traditional media
  • Excellent written and verbal communication and presentation skills
  • Highly organized, detail-oriented and motivated
  • Strong analytical and presentation skills
  • Customer service and problem solving skills
  • Ability to respond quickly, thoroughly and accurately to internal and external customer requests
  • Familiarization with digital platforms, Google analytics, SEO and best practices for content, email and social
  • Demonstrates resourcefulness as well as team and interpersonal skills
  • Able to collaborate and work with multiple departments and levels within the organization, including engineering, product, corporate marketing, manufacturing, etc.
  • Dependable, delivers projects on deadlines, and within budget, leading to business results
  • Ability to manage multiple projects, tasks and deadlines simultaneously
  • Ability to work independently as well as within teams\
  • Basic personal computer skills including Microsoft Office and Adobe products
  • Some travel required (5%-10%)

Why join the Greenheck family?

Our benefit packages and salaries are among the best in our industry. Benefits may vary slightly by location, but usually include:

  • Health insurance
  • Prescription drug benefits
  • Dental insurance
  • Paid vacations and holidays
  • 401(k) Retirement savings plan
  • On-site clinic and fitness center (Schofield location)
  • Employee Assistance Program
  • Flexible spending accounts for medical or dependent care expenses
  • Tuition assistance
  • Employee Wellness Program

#LI-POST IND123

Want to hear more about the Greenheck culture? Take a look for yourself! https://www.youtube.com/watch?v=T-AoWHyH8b0&feature=youtu.be

 

JobDescription_Footer


Nearest Major Market: Wausau