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Content Specialist

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Date: Dec 1, 2017

Location: Schofield, WI, US, 54476

Company: Greenheck Group

Accurex specializes in enery-efficient ventilation systems – for retaurants and other food service establishments. Our kitchen ventilation products provide a fully integrated ventilation system that results in an efficient, balanced building where customers and employees prefer to dine and work. At Accurex we are committed to drivinig innovation throughout the industry and providing the best value for our customers with supoerior product quality and customer service.

We are looking for a Content Specialist to join our growing marketing team. This person will assist in content creation and curation, creating an engaging and on brand digital experience for our customers, while driving the Accurex presence as a leader in the industry. This is a multi-faceted role that will require, content management within a content management system, copywriting and editing skills.

Principal Duties & Responsibilities:

  • Produce a variety of content to support marketing efforts, including but not limited to web pages, white papers, blogs, social posts, emails, etc.
  • Facilitate the development of content to support overall brand goals, timely delivery, and budget allocations
  • Maintain pertinent content libraries in our content management system (CMS) including asset naming conventions and metadata
  • Create SEO meta information in our CMS for all web pages
  • Collaborate with marketing and sales teams on content distribution
  • Collect, produce and edit website materials to maintain and improve the quality of information provided
  • Work closely with internal subject matter experts to identify and write compelling stories
  • Coordinate the work of designers to help produce a final layout compatible with corporate and digital standards
  • Review and edit content provided by other employees or agencies prior to distribution to ensure the content is digestible, free of errors and in line with the overall brand message and tone
  • Collaborate on development of and maintain a content calendar across all platforms that supports the overall business goals
  • Monitor, report on and suggest improvements based on content marketing metrics
  • Assist in the development of Accurex overall marketing strategies and tactical plans
  • Collaborate with team to develop and maintain the brand style and voice guidelines for digital platforms to ensure the brand remains relevant
  • Ensure consistency in content and language between digital and printed materials
  • Identify and analyze areas for improvement to continually improve communication to sales and customers
  • Maintain current knowledge of competitor’s marketing efforts

 

Job Qualifications:

Work requires a professional level of knowledge in a specialized field, which is equivalent to that which would be acquired by completing a regular four-year college program.

 

  • 0-2 years of work experience in an equivalent marketing role
  • Thorough knowledge of desktop publishing and computer graphic design
  • Knowledge of HTML, DHTML is preferred
  • Familiarization Sitefinity CMS, Google analytics, SEO, and other social/digital platforms is preferred
  • Requires excellent proof-reading, written and oral communication skills
  • Ability to gather product information and drive projects forward
  • Able to collaborate and work with multiple departments and levels within the organization, including engineering, product, corporate marketing, manufacturing, etc.
  • Ability to manage multiple projects, tasks and deadlines simultaneously
  • Dependable, delivers projects on deadlines, and within budget
  • Must be a self-motivated individual with the ability to work well in groups as well as individually
  • Collaborative and responds well to feedback
  • Detail oriented and highly organized

 

Special Notation

The preceding statements are intended to describe the general nature and level of work being performed by people in this position.  They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills.

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Nearest Major Market: Wausau