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Title:  Marketing Communications Manager (MN)

Location: 

Minneapolis, MN, US, 55411

Company:  Innovent
Date:  Jan 11, 2021

Build your Future with Us!

 

 

Interested in working with one of the markets leading manufacturers? The Greenheck Group is a leading growth-focused, environmentally conscious, commercial HVAC manufacturer. Join our team which proudly designs and manufactures the most comprehensive line of ventilation products in the industry. The Greenheck Group is a dynamic multi- branded international organization. Our equipment is used worldwide in commercial, institutional, and industrial facilities, ranging from comfort ventilation to manufacturing processes. Our efficient products improve comfort, safety, and health of lives across the planet. Since 1947, we are deeply committed to helping you “Build Your Future,” through professional growth, challenging leadership roles, and exciting opportunities around the world. 

General Summary:

The Marketing Communications Manager is responsible for leading traditional and digital marketing communications for the Valent and Innovent brands.

 

Working closely with key stakeholders such as business unit leaders, product management and sales teams, create deliverables that achieve business goals, drive sales and elevate the brands. Collaborate with internal and external resources to create and deliver marketing collateral across the full range of established and emerging communication mediums.   

 

Principal Duties & Responsibilities:

  • Collaboratively develop annual marketing plan that meets the growth objectives of the business unit(s) and brand(s).
  • Create marketing programs that educate and promote product and applications expertise to reps and customer in support of business goals.
  • Responsible for the logistics and planning of events including sales/technical training sessions, national sales meetings, Rep Council meetings and other corporate and regional events.
  • Identify, update and/or create content for printed or digital media that will continually improve communication to reps and customers.
  • Coordinate the development and preparation of specific marketing and sales literature pieces through interaction with marketing, sales, and engineering personnel in alignment with business goals. 
  • Identify topics and develop pertinent content to be used in newsletters, web sites, webinars, and videos.
  • Regularly report on effectiveness of marketing tools and programs to demonstrate results and returns for continuous improvement in efficiency of the paid marketing spend.
  • Create electronic presentations using Power Point (and/or other presentation tools) to support sales efforts.
  • Manage and improve marketing and sales tools including the demonstration show floor.
  • Assist in the annual budgeting process.
  • Establish and maintain vendor relationships, develop vendor quoting procedures and scheduling requirements for literature and media.
  • Analyze and source promotional items as needed.
  • Utilize and optimize systems/platforms in the creation and delivery of marketing solutions including, but not limited to, CRM, Constant Contact, Ariba, Google Analytics, InDesign, YouTube and LinkedIn. 
  • Maintain a rep database with current and accurate contact information for the effective dissemination of marketing messages.

 

Job Qualifications:

Work requires a professional level of knowledge in a specialized field, which is equivalent to that which would be acquired by completing a regular four-year college program.

 

  • Bachelor’s Degree required
  • 5+ years experience in Business-to-Business marketing; HVAC preferred.
  • Understanding of digital platforms and tools and best practices for content, email, and social marketing
  • Experience in written, visual, and verbal communications; demonstrated in a portfolio of work
  • Able to balance creativity and pragmatism: technical, aesthetic, and business considerations
  • Excellent people and consensus building skills
  • Dependable, delivers projects on deadlines, and within budget, leading to business results.
  • Capability in desktop publishing, graphics, web, and content management software; in addition to basic personal computer skills
  • Some travel required (5 - 10%)

 

Special Notation:

The preceding statements are intended to describe the general nature and level of work being performed by people in this position.  They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills.

 

Why join the Greenheck family?

Our benefit packages and salaries are among the best in our industry. Benefits may vary slightly by location, but usually include:

Health insurance

Prescription drug benefits

Dental insurance

Paid vacations and holidays

401(k) Retirement savings plan

Employee Assistance Program

Flexible spending accounts for medical or dependent care expenses

Tuition assistance

Employee Wellness Program

 

Want to hear more about the Greenheck culture? Take a look for yourself! https://www.youtube.com/watch?v=T-AoWHyH8b0&feature=youtu.be

 

 

 

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

 

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Nearest Major Market: Minneapolis