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Title:  Digital Marketing Specialist

Location: 

Schofield, WI, US, 54476

Company:  Accurex
Date: 

Build your Future with Us!

 

 

Interested in working with one of the markets leading manufacturers? The Greenheck Group is a leading growth-focused, environmentally conscious, commercial HVAC manufacturer. Join our team which proudly designs and manufactures the most comprehensive line of ventilation products in the industry. The Greenheck Group is a dynamic multi- branded international organization. Our equipment is used worldwide in commercial, institutional, and industrial facilities, ranging from comfort ventilation to manufacturing processes. Our efficient products improve comfort, safety, and health of lives across the planet. Since 1947, we are deeply committed to helping you “Build Your Future,” through professional growth, challenging leadership roles, and exciting opportunities around the world. 

Accurex specializes in energy-efficient ventilation systems – for restaurants and other foodservice establishments. Our kitchen ventilation products provide a complete system solution that results in an efficient, balanced building for customers and employees. At Accurex we are committed to driving innovation and providing the best value for our customers with superior product quality and customer service.

 

We are looking for a Digital Marketing Specialist to join our growing team. As a Digital Marketing Specialist, you will assist in content creation and curation, creating an engaging and on brand digital experience for our customers, while driving the Accurex presence as a leader in the industry. This is a multi-faceted role that will require, website content management, social media coordination, project management and marketing support. A successful candidate for this position will have a strong background in project management, attention to detail, be internally driven and motivated, have exceptional communication skills and is looking for that company they can learn and grow within.

 

Principal Duties & Responsibilities:

  • Manage all content creation activities for our digital media channels, serving as point person for the organization and working with team members to ensure information is regularly updated
  • Monitor and identify areas of opportunity using digital analytics tools and lead solutions to improve the user experience, organic standings and paid opportunities
  • Develop and execute strategies on search engine optimization using keywords, phrases, meta descriptions and other content for optimal positioning
  • Collect, produce and edit website materials to maintain and improve the quality of information provided
  • Maintain pertinent content libraries in our content management system (CMS) including asset naming conventions
  • Report on key digital metrics to marketing and executive team members
  • Manage the development of and execution of internal and external marketing emails
  • Drive development and production of internally produced videos and webcasts
  • Facilitate the development of marketing initiatives to support overall brand goals, timely delivery, and budget allocations
  • Collaborate with marketing and sales teams on content distribution
  • Work closely with internal subject matter experts to identify compelling stories
  • Review and edit content provided by other employees or agencies prior to distribution to ensure the content is digestible, free of errors and in line with the overall brand message and tone
  • Collaborate on development of and drive timely execution of the Accurex content calendar across all platforms
  • Assist in the development of Accurex overall marketing strategies and tactical plans
  • Collaborate with team to develop and maintain the brand style and voice guidelines for all platforms to ensure the brand remains consistent and relevant
  • Manage company promotional store and fulfillment
  • Work with sales to fulfill regional tradeshow needs
  • Identify and analyze areas for improvement to continually improve communication to sales and customers
  • Monitor trends in websites, social media, trade channels, design and strategy
  • Stay up to date with industry best practices and monitor and report out on the activity of competitors marketing efforts

 

Job Qualifications:

  • Requires a professional level of knowledge in a specialized field, which is equivalent to that which would be acquired by completing a regular four-year college program
  • 3-5 years of work experience in an equivalent marketing role
  • Familiarization with CMS, email marketing platforms, Google analytics, SEO, and other social/digital platforms is required
  • Knowledge of video equipment, lighting and Adobe creative suite software is preferred
  • Requires excellent proof-reading, written and oral communication skills
  • Strong project management skills with the ability to work under tight deadlines
  • Ability to gather product information and drive projects forward
  • Able to collaborate and work with multiple departments and levels within the organization, including engineering, product, corporate marketing, manufacturing, etc.
  • Ability to manage multiple projects, tasks and deadlines simultaneously
  • Dependable, delivers projects on deadlines, and within budget
  • Customer service and problem-solving skills
  • Ability to respond quickly, thoroughly and accurately to internal and external customer requests
  • Must be a self-motivated individual with the ability to work well in groups as well as individually
  • Collaborative and responds well to feedback
  • Detail oriented and highly organized 
  • Basic personal computer skills including Microsoft Office and Adobe products

 

Special Notation

The preceding statements are intended to describe the general nature and level of work being performed by people in this position.  They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills.

 

Why join the Greenheck family?

Our benefit packages and salaries are among the best in our industry. Benefits may vary slightly by location, but usually include:

Health insurance

Prescription drug benefits

Dental insurance

Paid vacations and holidays

401(k) Retirement savings plan

On-site clinic and fitness center (Schofield location)

Employee Assistance Program

Flexible spending accounts for medical or dependent care expenses

Tuition assistance

Employee Wellness Program

#LI-POST IND123

 

Want to hear more about the Greenheck culture? Take a look for yourself! https://www.youtube.com/watch?v=T-AoWHyH8b0&feature=youtu.be

 

 

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

 

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